6 Email Marketing Ideas

Marketing emails are everywhere these days. Every company wants your email address and struggles to send you an email that you are lucky enough to open. With so many competitions, it's becoming more and more important to make an impact.

That said, email marketing remains a powerful tool for e-commerce businesses. In a 2016 survey, 81 % of retailers in the United States said email marketing was an important strategic factor in customer acquisition, and 80% said it was essential for customer retention. But with an average of 88 emails a day, you'll likely need to do something special to get your client's emails read by consumers.

We've put together some great email campaign ideas to help you take your marketing to the next level (if you're working with a subscription model client, you can also learn more about subscription-based email marketing. I can do it). In addition to being an effective strategy to improve your client's ROI, it also increases your service and upsells opportunities for your clients. Beyond standard newsletter marketing, clients can increase the value of their e-commerce stores while at the same time allowing you to show value as a marketer and build long-term client relationships.

1.  "How to use purchased products" email

The opportunity that many online retailers have lost is before the customer who ordered the item waits for the item to arrive. The best time to get excited about a product is when you're waiting for the product you're expecting. Timely emails will make you feel comfortable with the fact that you have made a purchase and will also improve your positive experience when your product arrives.

"The best time to get excited about a product is when you're waiting for the product you're expecting."

At a marketing conference I attended in the past, a speaker was talking about buying a high-end espresso machine. He received an email from the sales company suggesting that the kitchen counter be freed up in advance. With that space, he was even more satisfied with the new espresso machine as he walked through the kitchen.

The same approach does not work for all companies. The email you send will depend on the type of product and your company's stance. The key point is to get customers to take some action or consume content that raises the emotions associated with the product purchase experience to a more positive one.

Subject: Congratulations on your purchase of straight leather!

Hello, Mr. XX.

Thank you for purchasing straight leather from FancyShavingTime.com. I joined the elite member community that incorporates good things into everyday life. I can't wait for you to use leather for the first time!

Since many customers are purchasing this straight leather for the first time, we have put together a proper usage guide and how to care for it. You can watch the video on the website, but I will write down only the important points.

・ Do not store in the bathroom. Moisture has a negative effect and shortens the effective expiration date. Sock drawers are usually a safe place to store straight leather.

・ Always dry the leather. Wipe the blade to dry and use a small amount of oil to keep it in good condition.

・ Be careful not to hit or hit the leather against the sink or cupboard. The sharpness becomes worse. The less often you sharpen the blade, the longer it will last.

With proper care, the life of the new straight leather will be extended. If you have any other questions, feel free to email me. Congratulations again!

FancyShavingTime.com

This technique works especially well for relatively expensive or complex products. One email before the product arrives can be set to produce results when the product is finally picked up, reducing frustration for buyers and eliminating customer service issues.

2. E-mail from the basket

The Shopify app makes it easy to identify and contact people who have started a purchase but have abandoned their cart without making a payment. For marketers, basket drop emails are a very effective way to remind them of what they were originally interested in buying.

Dropped basket email is also a particularly good opportunity to rely on Brand Voice. These marketing messages are the last chance to reach out to potential customers before they leave. These emails should be a good representation of your brand's spirit. That's because if the recipient resonates with the "likeness" of the company you embody, you're more likely to return to the cart and complete your purchase.

Subject: Have you forgotten anything?

Hello, Mr. XX.

It looks like the item is still in the shopping cart at GeekyGameStore.com. I feel like something went wrong with customer service!

Okay, you're probably busy and busy! Or maybe for some reason you decided not to buy the items you put in your cart.

Either way, I wanted to let you know that I'm saving the items in my cart for you. Click this link to return to your cart.

See you at the game table again!

GeekyGameStore.com

There are several effective ways to write a basket drop email. The best option for each case depends on the brand you represent. For some brands, a weird and slightly derailed message will work, and for some brands, it's better to be serious. But no matter what your message, your goal is to have the impact of returning the recipient to your cart. Let's not forget it.

3. VIP email

Nothing else makes you happier than being told that you are special. Most people will soar if you contact the client's best customer, tell them that you are still the best customer, and make a special offer as a benefit. More importantly, they will pay more attention than just sending a general sale email.

I'm always vulnerable to this. If the subject line says " Thanks ... ", it will open. And when you are offered a discount on the benefits of being a loyal customer, you immediately feel like you have to take advantage of that benefit. In contrast, emails like "This Week's Sale" that are sent daily are rarely opened.

Subject: You are a top-class customer!

Hello, Mr. XX.

Looking at records, in the past year, you have made more purchases in our store than 80% of other customers.

Thank you for your patronage! The presence of customers like you is the reason we continue to do business. As a thank you for your patronage last year, we are offering a 30 % discount on all pet foods in our store. Please enter your " VIP2020 " coupon code at checkout!

Thank you again. Please join us for the next year!

SuperCoolOnlinePetStore.com

This strategy requires tracking client analytics, which is something you should do anyway. Telling them that you value your deal with them is a big reward. I'm not the only one who is vulnerable to this approach.

4.  Reconnect email with estranged customers

Another aspect of VIP email is trying to reconnect with former loyal customers who haven't made a recent purchase. Contacting them with a special offer to encourage them to return is a good way to get their attention. It's also important to remind yourself why you've spent so much money at your client's shop.

If you're trying to reconnect with a customer you're away from, you'll need to offer a special offer, just like a VIP email. Most people in this category are likely to have received but ignored regular marketing emails from you. To get these people to buy again, they need to know it's worth it.

Subject: How are you doing these days?

Hello, Mr. XX.

It's been a while since you last shopped at Johnny's Mixed Nut Emporium. I hope it's not because we've done something. Dealing with you is important to us. We want to let you know that, so we have prepared a special offer. If you come back to our store, we will give you a 30 % off Premium Mix box.

Normally, we do not offer such discounts. We are pleased to inform you that Mr. ○○ has been a customer of our shop for a long time and is sad that he has not seen it for a while.

If you have any questions or concerns about our previous service, please feel free to contact us. Thank you for being our customer

please remember. This person has stopped buying from your clients for some reason. It may just be a price issue. A polite and reconciling approach is most effective for people in this category.

5.  Email influencers

This isn't aimed directly at the customer, it's a strategy to work with influencers (those who have a large online audience) who are willing to spread your product.

The important thing to keep in mind here is that there are a lot of people on the Internet who are touting "the power of influencer marketing", and for those who have a certain audience, regular products from marketers mean that you have received an email about. If you want to piggyback on your influencer audience, you don't expect much success with the general approach.

One of the most popular and interesting genres on Twitter is that journalists and celebrities post screenshots of inappropriate marketing emails. My favorite is an email from an " SEO expert " posted by a Google employee. It said, "I found some SEO issues on your website, google .com. It's possible to get a higher rank." It was like that.

You should avoid laughing at your clients like this. So you need to be careful about who you send it to and what you say.

Subject: Not interested in the new Fidget Spinner?

Hello, Mr. XX.

I'm a big fan of your YouTube channel. The latest video about Taylor Swift's single was really funny!

I've been talking about fidget spinners in your tweets lately, so I thought I might be interested in the new fidget spinners my friends are working on. This is a self-spinning fidget spinner. I will send it if you like, so please check it out!

Please let us know if you are interested. Thank you for always the best YouTube content.

The key to a successful approach to influencers is to send custom emails tailored to them. Show that you understand who they are and what they are doing, and make it clear that there is a reasonable reason to send an email.

Have they been interested in companies like your clients in the past? Do you know that they use similar products of poor quality? Behave like a human without sending a template email with just a different name.

6.  Re-engagement campaign

In email marketing campaigns, the average open rate is around 15-25 %. This means that at best 75 % of subscribers are ignoring email. The re-engagement campaign aims to strengthen relationships with subscribers who are on your email list but who are rarely (or at all) unrelated to the emails you receive.

If your client's mailing list has a lot of subscribers, the re-engagement campaign offers the opportunity to reach out to a large potential audience. Even changing the mindset of 5% of less interested subscribers can significantly improve the outcome of your email campaign.

Subject: Would you please come back again?

Hello, Mr. XX.

I haven't seen it much these days. Certainly, there are times when it is necessary to keep a distance.

While you weren't there, we had a lot of new products! Please take a moment to check out the site. We've added a $ 10 credit to your account for whatever you like, so take a closer look at the store.

Please feel free to let us know if you have any notices about changes to the site or products. As a long-term subscriber, you are always welcome to contact us!

If they're ignoring your email for a long time, you need a special way to get them noticed, and the subject matter is especially important. Make the copy bold. People aren't very responsive to marketing attempts, so you don't have much to lose.

Connect with customers

Email marketing is still the most effective way to connect with your customers. But you have to do something that stands out in a lot of marketing noise. The best way to do this is to leverage the client customer data you collect to create attractive offers for them.

The email ideas presented in this article can have a significant impact on the results your clients get from their e-commerce stores. Also, if your email campaign can increase your e-commerce sales, it's a great way to prove the value of your work. You can make a big difference by adding a few creative ideas to a powerful email list.