Email Marketing Platforms
Email Marketing Platforms
Whether you're a new shopkeeper trying to implement your email marketing strategy or an existing shopkeeper trying to refresh and streamline your email marketing before Christmas, this is for you.
Email marketing is the cornerstone of an online store's success. As many coupon pop users know, creating a list and sending an email is very important to ensure that you keep all the hard-earned traffic.
According to a survey conducted by the Direct Marketing Association using email data from clients in 2015, the ROI of email is a whopping 3,800%, and 72% of people receive promotional content by email rather than social media. I would like to. In addition to the fact that email has become a close friend of content marketing, e-commerce sites cannot survive without it.
The most important email types in online stores are:
Product Recommendations: These are marketing emails that provide customers with product recommendations based on what other customers have purchased.
Abandoned Cart Recovery: These are automatic emails for online shoppers who have completed the checkout process before completing the sale.
Targeted Newsletter: Weekly targeted to notify users of business news, upcoming promotions, and new inventory arrivals based on relevant information obtained from previous orders, total spending, and other important data. Email.
Personalized Coupon Codes: Personalized coupon code emails are one-time emails that contain a unique coupon code that can be randomly sent to selected customer groups.
Transactional Emails: These are automated emails sent to customers in the store to confirm purchases, provide feedback on orders, and thank their customers for their business.
The email marketing platform or software provides stores with the tools they need to run all of the above email marketing campaigns, helping small businesses get the most out of their databases to increase sales and traffic. Offers.
But there are so many platforms, which one should I use? !! All platforms have their strengths and weaknesses, and the choice you make depends on your email marketing and database needs, as well as your budget and comfort. That is, personally, it depends on which platform is more comfortable and user-friendly. You use. To that end, I have compiled a list of all current email marketing platforms you have to choose from.
If you're looking for ready-to-use email creativity and CRM tools, Active Campaign may be right for you. The platform features not only newsletter functionality, but also full CRM and marketing automation, and email newsletter tools. What makes their CRM integration unique is the full-featured email editor that you can use when sending emails about CRM issues. However, if you're not looking for a CRM tool and just need an email marketing tool, this platform can be a bit more expensive.
AWeber Email Marketing Platform
AWeber is a powerful email marketing tool with a focus on design. This platform allows store owners to quickly and easily compose professional-looking emails with over 700 templates. Database segmentation is very impressive and allows you to target a particular shopper based on the amount spent by that particular shopper and the links you previously clicked
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Benchmark Email Marketing Platform
Benchmark emails are simple, cost-effective, easy to use, and get the job done. Their goal is to make it easy for online store owners to market their email with a simple layout picker, mobile and desktop responsive design, and a variety of interface languages. In addition, its internal storage allows users to keep image and video files on the platform for future use.
BombBomb Email Marketing App
BombBomb provides a unique email marketing perspective for online stores that win with video content. Their platform is centered around video content, and users can shoot videos and upload videos through the app to add to the videomail newsletter. This is especially for clothing niche merchants looking for new lines and creative ways to show off their inventory, or anyone who wants to send a personal message to their customers to give their email a personal touch. It's interesting.
Campaign Monitor Email Marketing Platform
If you're looking for an easy-to-use email platform for a fast-growing business, it may be worth exploring Campaign Monitor. From newsletter registration to repeaters, we offer several pre-built, customizable segment options for online shop users. Their powerful segmentation is designed to send relevant emails to ensure maximum results.
Company Email Marketing Platform
Campayn's contact manager stands out for this budget-friendly platform. This allows users to import contacts from various apps and view them in an address book format linked to their social media profiles. A handy little feature for store owners who want to send personalized, personalized emails to their most loyal customers. And, of course, user-friendly editors and templates make it easy to send email campaigns.
Constant Contact Email Marketing Platform
This is a great email marketing platform for sending events and promotions. Traditionally used in physical stores, the Constant Contact feature is an e-commerce site that collects new contacts, creates promotions from all one app, supports online stores, and hosts many online events and promotions. Great for.
Drip email marketing platform
Drip takes automated transactional email to the next level by creating the perfect platform for store owners to predefine the emails they need to send automatically. With its easy-to-use visual campaign builder, users can plan email campaigns simply and clearly, becoming a supercross and upsell tool. And what's the best part? A free starter package that allows you to email up to 100 contacts and test yourself.
EmailDirect Email Marketing Platform
If you're looking for an email marketing platform that goes one step further with contact filtering, EmailDirect may be the platform of choice. The platform allows you to store as much information as you need for each contact in your database and provides some segmentation options that allow you to send targeted emails to your target list. EmailDirect is a popular choice in e-commerce stores because it works with online store APIs to track which customers buy what and when. Not to mention their 24-hour customer support. But unfortunately, this segmentation is not free.
EmailOctopus Email Marketing Platform
EmailOctopus offers only the basics, but it's worth mentioning because it's one of the price-competitive platforms. In addition, users can send email via Amazon's Simple Email Service (SES), making it one of the most cost-effective ways to broadcast a campaign across the database without segmentation. This makes it a suitable platform for new small online stores.
Emma Email Marketing Platform
The main features that make Emma a great e-commerce email platform choice are user-friendly drag-and-drop tools, built-in mobile templates, A / B / C subject tests, and autoresponders like the review catcher above. .. .. Ideal for medium to large online businesses that require a world-class platform with segmentation tools, analytics, and two-way synchronization of customer data.
FreshMail Email Marketing Platform
Perfect for stores that want a visual approach to email, FreshMail takes your newsletter design to the next level by allowing you to create beautiful and effective newsletters without coding skills. Full of important features such as autoresponder, text messaging, SMS, MMA, transactional email, A / B testing, full-size images, beautiful Google Fonts text, and detailed layout far beyond standard email Is over.
GetResponse Email Marketing Platform
GetResponse is a popular platform among growing online stores. Allowing store owners to import images from Facebook, iStock, and Flickr will allow them to sell their products directly through the newsletter. Another useful feature worth mentioning is the drop-and-drag calendar, which makes it easy to schedule newsletters and promotions.
iContact Email Marketing Platform,
iContact is more than an email marketing platform. The integrated social media tools allow users to draft and schedule Twitter and Facebook posts directly from the platform in combination with email promotions. In addition, if you are already using many email platforms, iContact will easily and automatically upload your contact list from other apps. Great for anyone looking for both email and social platforms in one.
Infusionsoft Email Marketing Platform
For growing e-commerce stores looking for a prestigious platform to handle email, CRM, e-commerce, and sales automation, Infusionsoft is the primary choice. I can't lie, Infusionsoft isn't cheap, but when you look at the platforms and types of automation you get, it's a CRM system that records all your interactions with your customers, an automated platform that keeps you in touch automatically. Those customers are based on their actions and all the bells and whistles that an email marketing platform must offer-you start to understand why it's on the high-end side.
Klaviyo Email Marketing Platform
Truly designed with an online store in mind and using the unprecedented Shopify integration, Klaviyo is extremely popular with e-commerce owners. Its powerful segmentation capabilities are top-notch, allowing you to run email campaigns to customers who browse a particular store product. One of my biggest selling points is the abandoned cart recovery email option and the ability to integrate Shopify customers with Facebook custom audiences.
Mad Mimi Email Marketing Platform
Mad Mimi is my personal favorite because it can be kept simple and realistic. Perfect for the weekly email, MadMimi is for budget-focused store owners who need a simple, user-friendly platform with the ability to turn it on and off as needed. Quick stats views, drip email options, social media integration, and more have brought great value to the money platform.
MailChimp Email Marketing Platform
Without MailChimp, one of the world leaders in email marketing platforms, the list of email marketing platforms wouldn't be complete. MailChimp is a powerful email tool with impressive template selection, segmentation, cart abandonment, product recommendation email options, the ability to connect email lists to purchase data, and e-commerce store integration. Needless to say, it offers one of the best free plans out there and is ideal for those stores just getting started.
Mailigen Email Marketing Platform
Mailigen is one of the few email marketing platforms that can combine email and mobile marketing to target the devices most likely to be checked by customers. Mailigen is ideal for stores that market locally, allowing you to collect contacts from SMS campaigns and integrate them with your email marketing list. In addition, it boasts a behavior-based automation system designed to maintain the human touch.
MailUp Email Marketing Platform
MailUp is a cost-effective platform suitable for online stores with large databases that need to bulk email large volumes. Their pricing is a bit different in that if you want to send email faster, it will be more expensive. Of course, you have everything you need for your platform, including databases, unsubscribes, and e-commerce store integration. So if you have to send millions of emails a month and you're not in a hurry, using this option can be much cheaper than other platforms.
Rare.io Email Marketing Platform
Specializing in email marketing for online stores, Rare.io is popular with Shopify, Bigcommerce, and Spree users. Its segmentation options include being able to target new users based on previous customer usage of coupons and the location of these potential shoppers. But what impresses so many e-commerce clients is the outstanding feature. Custom coupon code for personalized product recommendations and promotional emails.
Remarketing Email Marketing Platform
Another e-commerce superstar in Remarkety. This includes everything an online store owner needs. Targeted newsletters, abandoned cart recovery, automated follow-up emails, product recommendations, and personalized coupon email templates. Designed to integrate with major platforms (Magento, WooCommerce, BigCommerce, Shopify, PrestaShop, VirtueMart, OpenCart, etc.) in seconds, it's user-friendly and easy to implement. Ideal for medium to large online stores.
Syndicate Email Marketing Platform
Designed specifically for merchants who prefer a simple visual editor with no hassles. The Senate platform has all the basic features. In addition, you can use search filters to easily edit, modify, and segment the email sections you need. If you are a new store owner with a smaller budget, their free option is a great place to start your email marketing.
SendinBlue Email Marketing Platform
SendinBlue integrates with WordPress, PrestaShop, and Magenta and works seamlessly with these platforms to process drip campaigns, transactional emails, and weekly newsletters. This allows users to import their email templates or HTML settings, giving them more design control. In addition, their automatic SMS sales follow-up feature is useful for repeat businesses. Overall, it's a very cost-effective option for small and medium-sized stores.
SendGrid Email Marketing Platform
Sendloop Email Marketing Platform
Sendloop is another budget-friendly platform for small and medium-sized online stores. Some useful features are the migration assistant, which allows you to import contacts from numerous email services, and the Sendloop code, which allows you to see which pages your customers visit and plan your marketing strategy for how your site behaves.
Omnisend Email Marketing Platform
Omnisend (formerly Soundest) was designed with online store owners in mind. It's very popular on Shopify and integrates well with major e-commerce platforms. The feature that makes this platform stand out is the campaign booster. This is a feature that automatically segments and resends emails to contacts that aren't open so customers don't miss another limited-time offer.
Tinyletter Email Marketing Platform
Tinyletter is MailChimp's answer to a simple, free newsletter, especially for small online stores with less than 5000 contacts. Tinyletter is designed to send large numbers of newsletters quickly and easily, with few integrations, templates, and features, except for all features. An additional bonus is that if you decide to upgrade to Mailchimp later, it's very easy to move from Tinyletter to Mailchimp.
VerticalResponse Email Marketing Platform
If you're looking for tight integration with Salesforce, Vertical Response is for you. Ideal for merchants looking for professional features and advanced marketing campaign options, the Plus version will help you get started with email marketing instantly and seamlessly. They have a free option. This means you can test your platform before finalizing your monthly fee.
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