10 EMAIL MARKETING TOOLS
10 EMAIL MARKETING TOOLS
Is Email Marketing Dead? Not at all. To be successful with emails, as in online marketing, you always have to serve the target group and the “time of need”. Email marketing tools are not insignificant for the success of email campaigns. We show you 10 different tools that can help you with newsletter marketing.
One thing in advance: With the variety of email marketing tools, we've only made a possible selection here. The list is not a ranking. We just want to compare common tools to make the famous "choice of choice" easier. For the sake of simplicity, we only consider the basic or standard versions when comparing prices.
1. GetResponse–Versatile and Feature-Packed
To call GetResponse an email marketing tool, wouldn't quite do justice to the vendor's marketing solution, called a "powerful all-in-one platform." With GetResponse you can create very individual mailings. For this, you are in the ua tool with several thousand licensed images already available. Beginners use the Drag & Drop editor, experts edit their emails in HTML code. The newsletter software is complemented by convenient A/B testing, extensive tracking options, and the ability to use the marketing automation tool for mailings.
What we like
intuitive creation of mailings
individually selectable shipping options
Provide free photos
Mobile view in the editor
free try
What better:
in the simplest package, performance is very limited
price: from 12 euros per month for 1000 emails
country: Poland, since 1998
2. Newsletter2Go – TÜV-certified software from Berlin
With Newsletter2Go, you get user-friendly newsletter software with an intuitive drag-and-drop editor. If you want to send newsletters with little effort, you will find 50 free templates. With just a few building blocks, you can create ready-to-ship mailings. To design your emails, you can access more than 500,000 high-resolution images with Newsletter2Go. Very practical: each text message is created from each HTML mail. It is displayed to the recipient when the HTML code is blocked. Another advantage is the automatic maintenance of the list of recipients. A/B testing with Newsletter2Go is just as possible as click or bounce map tracking for evaluating campaigns. On request, you can receive your reports in real-time.
What we like
free starter package
Create five different users in the standard version
Phone support
Media library with 1 gigabyte for your data in the standard version
All data is stored on servers in Germany
Data protection is TÜV tested
What better:
Marketing automation is not yet developed
no package possible
price: from 18 euros to 1000 emails/month in the standard version
country: Germany (Berlin)
3.CleverElements–user-friendly software-based in Germany
Clever Element provides an e-marketing solution that reduces operations to a concise dashboard. In practice, campaigns or only "one-shots" can be created just as quickly and simply, ie targeted mailings for a limited group of recipients. The Clever Elements content management system is intuitive and allows the creation of newsletters in modular mode. Concise dashboards are available for measuring success and reporting. By intelligently monitoring its mail servers, Clever Elements ensures reliable delivery of your mail.
What we like
Also scalable for a small number of email marketing recipients
unlimited emails per month
smart profiling
simple customer segmentation
intuitive dashboard
support gratuit
easy handling
What better:
Rather spartan features
price: from 30 euros from 1,001 recipients
country: Germany (Berlin)
4. rapidmail – no-frills email software offering a high level of data protection
rapidmail is an easy-to-use email marketing software that helps you send mail smoothly to your customers and prospects. Convenient are template templates that can be used to create mailings very quickly. The media library also contains more than 880,000 royalty-free images. The vendor's CSA certification is helpful, reducing the risk of your mail ending up in the spam folder.
What we like
The data is stored in Germany
certification CSA
free trial available
more than 880,000 free images
unlimited number of emails per month
simple presentation tests
Possible extension for marketing automation and transaction emails
What better:
no A/B testing is possible
limited functions
no answering machine
price: from 12.80 euros to 1,000 recipients / month
country: Germany (Freiburg)
5. Mailchimp – easy to use with various customization options
The Mailchimp email software with the laughing monkey in the logo is sure to have met you before. Mailchimp has been around since 2001 and is therefore already an "old hand" (oha, pun…) in the email software provider's circle. This experience is perceptible to the tool. It is refreshing and easy to use and offers a variety of customization options. Marketing automation, A/B testing, or autoresponders are also possible in the Pro version. If you don't mind that the servers and therefore the mail data are in the United States and he can only use the tool in English, Mailchimp finds mail software that can even be fun.
What we like
Free send up to 2,000 recipients with up to 12,000 emails per month
continuous development
Social Media Login
Creation of forms possible
What better:
Support and user interface only in English
Server location in the USA
no CSA certification
price: free (with banner) for up to 12,000 mails to 2,000 recipients, from 10 US dollars (about 9 EUR) per month for 500 recipients per month with unlimited mail
country: USA (Atlanta)
6. Mailjet – email marketing software from France
With Mailjet, you choose sophisticated and user-friendly email marketing software. A big plus for Mailjet is the variety of options for integration into your own CMS or apps. Anyone who uses project management in marketing anyway can use Mailjet in the Premium version to create multiple users and distribute individual roles. How to create email campaigns with Mailjet in the team. ISO certification ensures that your emails arrive reliably at the recipient. Monitoring and reporting are well-designed, allowing you to perform in-depth analyses.
What we like
E-mail creation in project teams with multi-user accounts is possible
very easy handlingarranged drag & drop editor
free version for up to 6,000 emails per month
Support 24/7
ISO 27001 certified
SMS and transactional emails are possible
Multiple integration options in project management tools and CMS
What better:
no flat email sending
price: from 7.16 euros at 30,000 mails/month in the basic version
country: France (Paris), hosted in Germany
7. CleverReach – comprehensive newsletter tool for all business sizes
CleverReach gives you a high level of convenience while offering a wide range of options to optimally align your mail delivery to recipients. Besides lots of template templates, you can edit images and photos right in the tool. Experts edit emails in a source text editor. In addition, this tool allows you to manage multiple users and roles, making it easier to create team newsletters. CleverReach provides meaningful data for tracking and also offers conversion tracking in addition to Google Analytics integration.
What we like
Server location in Germany
various interfaces
certification CSA
Editor with a wide range of functions
Creation of individual registration pages for newsletters
What better:
Paid Premium Support
Email design and spam testing are the responsibility of
the exact price will be determined only after registration
price: from 15 euros per month
country: Germany (Rastede)
8. Mailify – Email and SMS Marketing in One Tool
If you are looking for a high level of functionality and ease of use for email marketing and want to use the SMS marketing option, Mailify is a recommended solution. Sabarcane, based in Lille, France, has been developing its software since its founding in 2001. The result is impressive and offers businesses of all sizes the right email marketing solution. An additional advantage: you can keep the newsletter data on your servers and deactivate the cloud connection if necessary. Then only sending via Mailify. In France, Mailify is one of the most popular newsletter software providers, while this tool is still considered an insider tip in this country. Those who are not deterred by the prices of relatively high entry-level get lots of "e-mail marketing" features and ease of use for their money. Beginners also benefit from the support, which can also advise you on the design of the newsletter.
What we like
Use 30 days for free
extensive support with tips
easy to use tool
high functionality
Automation included in the standard scope
unlimited recipients
Complete image gallery with royalty-free footage
Shipping is possible without a cloud connection to the supplier
What better:
no apartment for sending
rather high prices
price: from 59 euros for 5,000 couriers / month (60,000 per year)
country: France
9. SendGrid – Powerful Email Software with Lots of Testing and Targeting Options
With SendGrid, you use email marketing software that combines a very technical approach with intuitive use. How to easily create with SendGrid mailings in the editor. There are also several responsive templates to choose from. At the same time, the tool gives you plenty of opportunities to assess your success. These include intelligent recipient segmentation, as well as real-time analytics and A/B testing of email campaigns. The connection of the tool via a messaging API is a particular advantage. This allows SendGrid to be linked to the applications, CRM, and CMS of your choice.
What we like
very simple user guidance
various design options and professional design templates
API for connecting to your CMS or CRM
intelligent segmentation
personal messages to increase user engagement
free version with 100 emails per day
What better:
Server location in the USA
no CSA certification
no DSGVO compliance of the provider
price: from 14.95 to 100,000 mails / month (maximum 2,000 recipients) in the standard version
country: USA
10. Evalanche – Intuitive Email Marketing Tool with Automation Features
Bavarian provider SC Networks' Evalanche newsletter software is a professional solution for large companies that can be tailored to specific industries or agencies. With Evalanche, mailings can be created intuitively and easily via the editor. Also, complete multi-level email marketing campaigns can be created with the tool. In addition to HTML mails, Evalanche also sends podcasts or videos. The evaluation takes place via live monitoring in a clear dashboard. If necessary, multivariate split testing can be performed to better align shipments with recipients. Optionally, you can also automate email campaigns to a large extent. Another advantage: the
What we like
lots of tracking options
different possible tests
the high degree of automation
intuitive operation
What better:
high entry price (from 95 EUR / mt possible)
individual prices only on request
prices: concrete prices only on request
country: Germany (Starnberg)
conclusion
Email marketing should not be underestimated in your marketing mix. When choosing your newsletter software, you can set your priorities. In comparison, it was important for us to mainly present tools characterized by their ease of use. Our list is certainly not exhaustive. So we're happy to hear about other useful email marketing tools and strongly recommend that you test your software thoroughly before you start using it.
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