BEST EMAIL MARKETING FOR SHOPIFY

BEST EMAIL MARKETING FOR SHOPIFY

</script>

Email marketing is essential to increase sales on e-commerce sites.
Many e-commerce platforms come with an email marketing feature in
advance, but of course, Shopify also has that feature. Moreover, it is easy
to use and highly functional.

By default, Shopify includes an app called "Shopify Email," which allows you to market your email in simple steps. In this article, I'll go into more detail about email marketing with Shopify email.

Contents [ not represented ]

Email marketing is the basis of EC site management!

What is Shopify Email?

How to set up Shopify email

summary

Email Marketing is the basis of EC Site management

Strategic email marketing can help you build good long-term relationships with your customers and increase sales. Email marketing is essential for the growth of e-commerce sites.

Email marketing is very important, but if you operate it with the wrong idea, it will not be effective. So first, let me tell you about the concept of email marketing and its advantages and disadvantages.

What is email marketing?

Email marketing is a marketing measure to build good relationships with customers over a long period, such as increasing sales and building fans by sending emails to prospective customers and existing customers and communicating with them.

For example, for prospective customers (potential customers), we will offer gifts and other offers to have them registered in the e-mail newsletter, and regularly email useful information and how to use products to build relationships. Since the purpose is to grow from prospective customers to purchasers, we will mainly send useful information without selling at all.

After purchasing, we will send a follow-up email to the purchaser to explain how to use the purchased product and send out advantageous campaign information. It is a strategy to build long-term relationships with customers and get them to become fans so that they can buy repeatedly.

In this way, by using e-mail, we will build good relationships with customers and aim for stable growth of EC sites.

The need for email marketing

Now is the era of SNS's heyday. People can easily get information from SNS. In such a situation, some people may wonder, "Isn't email used so often?", But that's not the case.

According to the White Paper on Information and Communication in the 2nd year of Reiwa, the most common purpose of using the Internet is "sending and receiving e-mail" (76.8%), which exceeds the use of SNS (69%). You will find that email marketing is a very effective way to deliver information on e-commerce sites and product information to customers.

Benefits of email marketing

The biggest advantage of email marketing is that it is a "push type".

Search engines and SNS need to get information from themselves. This is called "pull-type", and email can deliver information directly to customers.

Customers quickly forget about the shop if they buy it once on an e-commerce site. However, if the follow-up email arrives at the right time after purchase, it will be difficult to forget the EC site and the possibility of purchasing again will increase.

As you can see, email marketing can be very beneficial in maintaining relationships with customers.

Disadvantages of email marketing

Email marketing has the advantage of being able to send an email directly to customers, but it also has the side of being a double-edged blade.

What if you get persistent emails many times a week after you make a purchase? What's more, if it was a brazen marketing email.

Most customers will be tired or annoyed by the e-shop. Email marketing to build good customer relationships can be quite counterproductive and disliked.

There is also the disadvantage that customers will dislike you if you make a mistake in the timing and content of the delivery. The key to successful email marketing is to think first about building relationships with customers so that they do not become one-sided sales.

What is Shopify Email?

Shopify Email is an app that comes standard with Shopify for email marketing.

Shopify has a lot of apps that you can add different features to later, including an email marketing app. However, Shopify Email has been released as a standard feature since May 2020, so you don't have to buy the app.

Shopify Email Features

The features of Shopify Email are: Let's explain each one.

Shopify Email Features

It can be linked with Shopify customer data and you can send emails by segment.
E-mail templates are prepared in advance, so even beginners can use them easily.
The operation is simple and easy.
You can send up to 2500 emails for free every month.
You can understand and analyze the customer's reaction after sending an email.

Can work with Shopify customer data

One of the strengths of Shopify email is that it can be linked with Shopify customer data. Customers who place an order can segment from different angles and save it as a "subscriber group".

With Shopify email, you can easily do email marketing that "deliver special sale information only to customers who have purchased 5 times or more". You can approach customers from various angles, such as "only for first-time purchasers" and "only for purchasers within the past year."

You can use email templates

Shopify email comes with an email template in advance

Templates such as "Products", "Discounts", "Sale Announcements", "End of Sale", "Gift Cards", "Information about COVID-19", "Father's Day", and "Greetings of the Time" are automatically prepared. Since there are templates according to the season and the timing of business, it is very easy to compose an email.

In "Products", "Introduction of this month's bestsellers" means that the best-selling products are automatically picked up and the main image registered as products is automatically laid out. Text and photos are very easy to add and modify. You can modify the template to create beautiful emails.

Simple and easy to operate

Shopify emails are not plain emails with only text, but HTML emails with rich expressiveness, such as the ability to use large photos. When you hear "HTML emails," you might ask, "Do you need expertise?", But that's not the case.

Shopify Email is a very simple and easy operation, and even beginners who do not know HTML at all can easily compose emails. In this way, you can enter characters while looking at the finished image, and you can easily change the font size and text color.

Inserting buttons and photos is simple and easy. Anyone can create a well-designed, easy-to-read email.

You can use up to 2,500 for free every month

You can send up to 2,500 Shopify emails for free each month. If you are a small shop that has just started, this alone is enough for email marketing.

If you send more than 2,500 emails, you will be billed on a pay-as-you-go basis and will be charged $ 1 for every 1,000 emails sent.

For example, if you send 3,500 emails every month, up to 2,500 emails are free. The remaining 1000 cases will cost $ 1. You can send 3,500 emails for just over 100 yen every month, so it's a great deal.

Further effects can be expected by analyzing delivered emails

"Analysis" is the most important factor for successful email marketing. Just by leaving the email sent, you cannot tell "Is the email read properly?" Or "Is the email leading to the purchase?"

By thoroughly analyzing the effects of email, identifying problems, and repeating improvements, the accuracy of email marketing will improve and a virtuous cycle will be created in which sales will increase.

How to Set up Shopify email

Setting up Shopify email is very easy and simple. Even beginners can create and deliver emails without hesitation.

However, there are some tips to improve the effect. The point is how to narrow down the customers and send the best emails to the narrowed down customers. From here, let's explain how to narrow down customers and set up Shopify email.

How to create a subscriber group

To make your email marketing more effective with Shopify email, it's a good idea to segment and group your customers before composing your email. You can improve the effectiveness of your email marketing by strategically separating emails sent to all subscribers from emails sent to specific customer groups.

For example, you can divide the segment into segments such as "first-time subscribers only", "within 30 days after purchase", and "only those who have purchased 10,000 yen or more", and carry out a campaign that suits those customer groups. Now, I will explain how to create that customer group.

Organize your customer group by narrowing down

Click Customer Management on the Shopify admin screen, then click the Advanced Filter button on the right.

You can create customer groups by saving your refinements. For example, let's narrow it down to customers who have ordered 5 or more times this time. Click the "Save refinement" button and save it with a name of your choice.

* In the above image, the tag "Orders less than 5" is attached, but it is considered to be a bug in Japanese localization.

Take advantage of convenient tagging features

It is convenient to tag and save customer refinement. Since there is a place to tag on the customer information details screen, enter the item or name you want to segment and save the tag.

For example, tag it as "VIP" to segment your top customers.

You can also refine your search by entering "VIP" because you can also use tags to narrow down your search.

After that, save the refinement as before. In this way, you can freely tag and create customer groups according to what you want to segment. By doing so, you can create various segmented customer groups and create emails that match your custom attributes.

Save your refinements and use them in your campaign

To increase the response rate of emails, customers should be narrowed down more and more. This is because, for example, calling "mother of a double-income household who is raising children" rather than calling "everyone!" Will turn to the target customer as "Is it me?"

The key to successful marketing is to narrow down your customers, so let's actively use Shopify's refined search and tagging features and use them in your campaigns.

How to create a campaign

After segmenting your customers and saving them, you can create a campaign. It is a task to create an email for the target customer group and send the email.

Creating an email (utilizing a template)

From "Campaigns" on the Shopify admin screen, press the "Create Campaign" button. Then, the dialog "Select an activity" will appear as shown in the image below, so select Shopify mail.

Then, the template of the mail will come out in a row. Choose one of them to customize the template and compose your email.

When the email is complete, specify the recipient as the customer group you just registered. Of course, you can also send it to all of your customer's subscribers at once.

Then send a test email to yourself. After confirming, click the "Send" button to complete the mail delivery.

Compose email (original)

Emails can also be completely original.

There is a "blank" in the email template, so select it. Then, an email with blanks other than the header and footer will be displayed, so add your favorite sections such as sentences and images, and create an email with your design.

The method of sending an email is the same as the method described so far.

Analyze the campaign and aim to increase sales

Campaign analysis is essential to improve the accuracy and effectiveness of email marketing. Shopify Email can analyze the effects of each email you send. For example, you can analyze on a screen like this.

You can analyze "number of deliveries", "open rate", "click rate", "number of unsubscribes", "number of orders", "sales amount", "new or repeater", etc.

This kind of analysis can be performed by delivering each email, and it is easy to find the effect and improvement points of the email sent, so it is possible to improve the effect as the number of times increases. Let's create a more effective email campaign by improving the content of the email and repeating the test.

Summary

We've explained the importance of email marketing and how to set up and deliver Shopify emails. Email marketing is very important in the operation of EC sites.

Shopify is equipped with a standard function that enables effective email marketing in conjunction with customer data, so email marketing is very easy to do. With abundant email templates, it is easy to customize and you can create your own highly designed emails.

Customers get bored with text-only emails like they used to, and they don't even read them in the first place. It is also an important factor to post a large product image and create a short and memorable sentence.

Shopify Email enables just that new generation of email marketing. Make active use of Shopify emails, create fans of your e-commerce sites and products, and aim for long-term stable shop management.

Marketing, such as advertising operations, is also important for the success of Shopify's e-commerce site. If you are thinking of creating or renewing an EC site with Shopify, or if you would like to promote with web advertisements, please feel free to contact us using this inquiry form. The Shopify Guide gets a wide range of information about Shopify through media operations, so you can share your operational know-how with Shopify.

Email marketing

Header Ads