Best Email Marketing Services for Businesses in 2022
Many of us use email, but in our minds, it is relegated to the background as something that is simply assumed to be there for us to use. However, as any digital marketer will know, email marketing is the very foundation of what they do.
However, that doesn't just apply to email marketers, but to just about any job role that integrates the function of digital marketing. That expands the scope to include many more people, such as website or blog owners, salespeople, and more.
Table of Contents
Email Marketing Guide
Reviewed Service Providers
If you're still not sure how this item fits for you, we'll simplify things with just one question...
Do you need email marketing?
If you need sales leads, website traffic, or anything else that requires reaching as many people as you can quickly, then you need to do email marketing.
Table of Contents
Email Marketing Guide
Reviewed Service Providers
Whether you don't have direct access to people or aren't in direct contact with them at the time or you just can't reach them directly at any time, email marketing is what helps you stay in touch with them.
By crafting a single email, adjusting a few settings, and with a single click, you can reach out and touch someone regardless of time, the scope of information, or availability.
Let's look at some of the more detailed benefits of email marketing.
What can email marketing do for you?
Email marketing has an estimated return on investment ( ROI ) of 3,800%, which means that, on average, every dollar spent on email marketing generates a return of $38. Aside from the financial perspective, there are many Other beneficial aspects of email marketing like;
extended range
Website visitors come and go, but once they leave, many never return. By collecting email information from your visitors, you will be able to communicate with them again in the future. With an email list, you send the entire list of valuable content that they might otherwise miss out on. You can also get additional traffic when some choose to follow links to your site based on the information you send them.
Sales increase
Email conversions have been observed to outperform both social and organic search traffic. Statistics show that social media has an overall engagement rate of just 0.58% compared to a click-through rate (CTR) of 3.71% for email. The sales will increase either online or in-store as a result of what the user reads in an email, for example by getting a special offer or an exclusive price.
Adjust your trades
Since email marketing is based on statistics, it is possible to collect this data and analyze it. That information can be used to further improve your email campaigns and increase effectiveness. For example, learn about the likes, dislikes, and interests of your user base and send them relevant materials.
There are a plethora of email marketing systems available these days and you'll have a hard time not hitting one with a rock (if thrown). Just like business hosting platforms - choosing the right email marketing platform can be a daunting task, which is why I've tested and picked the six best email marketing services.
Many email marketing systems will have similar features, but almost all of them have a free trial. I highly recommend signing up and trying them out before purchasing just to see if the system is right for you.
.png)
1. Constant contact
Constant Contact is one of the most recognized names in the business of email marketing systems. In the market for more than a decade, it has evolved and today serves more than 650,000 customers. Building on their core competency in email marketing, they have done well on the features front.
In addition to having an efficient and easy-to-use system, they have added many features that are invaluable, such as event management, social campaign capability, and even user survey tools. For a top-of-the-line all-in-one solution, these are the guys to go to.
Support is also comprehensive in the form of live chat, email, and a forum with a sizable community. Best of all, you can sign up with them for a one-month free trial to try out their services. After the trial period, prices vary based on the number of email contacts you have.
Also - read Timothy's In-Depth Constant Contact Review.
Starting Price: Free trial then starts from $20/month
Best For Small to large businesses and companies with specific requirements, such as event management.
2. Get an answer
GetResponse checks all the right boxes for an email marketing system. You can upload a mailing list to their servers and then create your marketing emails to send to the list. It even takes care of automation and there's a comprehensive analytics suite for your data collection needs.
They currently have around 350,000 subscribers in 183 countries around the world and are being sold as one of the easiest to use on the market. Availability is very high, thanks to localization into 27 languages, so almost anyone from anywhere can use it. If you run into issues, support is available via live chat, phone, and email (of course!
Their plans are separated by the number of emails in their database, but all the main benefits of GetResponse systems are available to all plans. This includes free templates, responsive emails (so you'll take care of mobile viewing too!), and email segmentation for more effective marketing.
3. MailChimp
I remember MailChimp very well as it was one of the first email marketing tools I ever used. It's extremely simple to use and has been around since the turn of the century (yes, that long!). Today, it's fallen slightly off the radar of most email marketers, but it's still extremely popular with website owners and small businesses.
One of the main reasons for this is that MailChimp has a free plan, like the model that some website builders follow. This alone makes it extremely attractive to low-budget businesses still looking to harness the power of email marketing.
Although there is a free plan, MailChimp doesn't skimp on features and has extensive reporting capabilities along with a powerful visual template editor for your emails. There are also countless integration possibilities for MailChimp and it offers a decent all-in-one solution.
4 AWeber
Founded by Tom Kulzer in 1998, AWeber can be considered a pioneer in the industry and today serves around 100,000 customers. It works well in its core functions as an email marketing system and offers good integration with a decent amount of other software.
It's still a solid solution, especially if you have necessities and don't want to be overwhelmed by the clutter that a 'we've got it all!' the system has to offer. You can import multiple file formats to your database and monitor your marketing campaigns while they are ongoing, which is very useful.
A strong point of AWeber is its wide selection of email templates, which is great if you're new to the game. It also has very comprehensive customer support capabilities, which have been honored for the past three years in the US National Customer Association's Stevie Awards.
.png)
5. SendX
SendX may be relatively newer to the email marketing space, but there's nothing revolutionary here. It's been around since 2016, a far cry from pioneers like MailChimp. However, his youth does contribute somewhat, possibly making him more attractive in the modern age.
SendX's premise is simple: provide a complete email marketing service that is as easy to use as possible. While this may put off marketing gurus, it opens up possibilities for a much broader audience.
The core of SendX is its drag and drop email editor that allows you to create emails. This can be done from scratch or by modifying an existing template. You can also use that same editor to create other things, like popup forms and the like.
Together, they can be combined into a complete marketing campaign. Depending on how you set it up to work, it can be done in traditional, highly targeted, drop style, or any other way. You can even use it as an A/B testing tool.
6. Send blue
When I first tried to access SendinBlue, I wondered a bit that I had to pass a reCaptcha just to access the site. The only reason I could think of was that I'm using an ultrawide monitor, which might have been dialed in for non-traditional screen sizes.
Like MailChimp, SendinBlue also offers a free subscription package, but it's somewhat limited in what you can send. The free offer is only for up to 300 emails per day, which to me feels more like an extended trial than any real free service. Once you pass that on to your subscription plans, the number of shipments goes up a lot (as do your prices).
It checks out most of the traditional email marketing system options but also has a transactional messaging feature. This gives you additional capabilities, such as sending order confirmations, receipts, and other similar emails with your branding. This is something to keep in mind as not all email marketing systems support it.
7 SendPulse
The company was launched as a startup aimed at delivering email blasts and soon gained well-deserved popularity among marketers. Today, the company has grown into a marketing automation platform that has a lot to offer in terms of online promotion.
Users can now send bulk emails, SMS, and web push notifications.
The SendPulse team works hard to stay on top of digital marketing trends and has launched a Facebook messenger chatbot. The chatbot can be designed to serve as the first line of customer support as well as request contact information for further nurturing of leads.
When it comes to email marketing services, among many other features, SendPulse offers an email template editor, custom subscription forms, transactional emails, and statistical data about your email marketing campaigns.
Ideal features that the best email marketing systems should have
1. Design capacity
Because marketing emails are meant to grab the attention of recipients, the visual aspect is quite important. This means that compelling, concise, and useful copy should attract them.
Look for an email marketing service that gives you good control over the visual aspects of your email marketing campaigns. This includes a good variety of templates, a strong set of components, and powerful plugins for extended functionality.
2. CRM Integration
Sales and marketing are symbiotic, so your CRM platform should work well with whatever email marketing system you choose. This will prevent a lot of sweat and tears from both teams and help create much better analytical potential.
For example, well-integrated, email marketing data can help drive automated sales campaigns and vice versa. Even better, since they are integrated and computerized, these functions can be processed in real-time, giving businesses an added advantage in agility.
3. Data analysis
Having mentioned the benefits of analytics earlier, any email marketing system must be equipped with analytics tools. This is invaluable to any marketer as it helps them understand the information being received based on their marketing campaigns.
Unpopular emails can turn potential customers away, so you must keep your finger on the pulse of your customers. The way to do this is by analyzing data and optimizing your campaigns based on that information.
3. MailChimp
I remember MailChimp very well as it was one of the first email marketing tools I ever used. It's extremely simple to use and has been around since the turn of the century (yes, that long!). Today, it's fallen slightly off the radar of most email marketers, but it's still extremely popular with website owners and small businesses.
One of the main reasons for this is that MailChimp has a free plan, like the model that some website builders follow. This alone makes it extremely attractive to low-budget businesses still looking to harness the power of email marketing.
Although there is a free plan, MailChimp doesn't skimp on features and has extensive reporting capabilities along with a powerful visual template editor for your emails. There are also countless integration possibilities for MailChimp and it offers a decent all-in-one solution.
4 AWeber
Founded by Tom Kulzer in 1998, AWeber can be considered a pioneer in the industry and today serves around 100,000 customers. It works well in its core functions as an email marketing system and offers good integration with a decent amount of other software.
It's still a solid solution, especially if you have necessities and don't want to be overwhelmed by the clutter that a 'we've got it all!' the system has to offer. You can import multiple file formats to your database and monitor your marketing campaigns while they are ongoing, which is very useful.
A strong point of AWeber is its wide selection of email templates, which is great if you're new to the game. It also has very comprehensive customer support capabilities, which have been honored for the past three years in the US National Customer Association's Stevie Awards.
5. SendX
SendX may be relatively newer to the email marketing space, but there's nothing revolutionary here. It's been around since 2016, a far cry from pioneers like MailChimp. However, his youth does contribute somewhat, possibly making him more attractive in the modern age.
SendX's premise is simple: provide a complete email marketing service that is as easy to use as possible. While this may put off marketing gurus, it opens up possibilities for a much broader audience.
The core of SendX is its drag and drop email editor that allows you to create emails. This can be done from scratch or by modifying an existing template. You can also use that same editor to create other things, like popup forms and the like.
Together, they can be combined into a complete marketing campaign. Depending on how you set it up to work, it can be done in traditional, highly targeted, drop style, or any other way. You can even use it as an A/B testing tool.
6. Send blue
When I first tried to access SendinBlue, I wondered a bit that I had to pass a reCaptcha just to access the site. The only reason I could think of was that I'm using an ultrawide monitor, which might have been dialed in for non-traditional screen sizes.
Like MailChimp, SendinBlue also offers a free subscription package, but it's somewhat limited in what you can send. The free offer is only for up to 300 emails per day, which to me feels more like an extended trial than any real free service. Once you pass that on to your subscription plans, the number of shipments goes up a lot (as do your prices).
It checks out most of the traditional email marketing system options but also has a transactional messaging feature. This gives you additional capabilities, such as sending order confirmations, receipts, and other similar emails with your branding. This is something to keep in mind as not all email marketing systems support it.
7 SendPulse
The company was launched as a startup aimed at delivering email blasts and soon gained well-deserved popularity among marketers. Today, the company has grown into a marketing automation platform that has a lot to offer in terms of online promotion.
Users can now send bulk emails, SMS, and web push notifications.
The SendPulse team works hard to stay on top of digital marketing trends and has launched a Facebook messenger chatbot. The chatbot can be designed to serve as the first line of customer support as well as request contact information for further nurturing of leads.
When it comes to email marketing services, among many other features, SendPulse offers an email template editor, custom subscription forms, transactional emails, and statistical data about your email marketing campaigns.
Ideal features that the best email marketing systems should have
1. Design capacity
Because marketing emails are meant to grab the attention of recipients, the visual aspect is quite important. This means that compelling, concise, and useful copy should attract them.
Look for an email marketing service that gives you good control over the visual aspects of your email marketing campaigns. This includes a good variety of templates, a strong set of components, and powerful plugins for extended functionality.
2. CRM Integration
Sales and marketing are symbiotic, so your CRM platform should work well with whatever email marketing system you choose. This will prevent a lot of sweat and tears from both teams and help create much better analytical potential.
For example, well-integrated, email marketing data can help drive automated sales campaigns and vice versa. Even better, since they are integrated and computerized, these functions can be processed in real-time, giving businesses an added advantage in agility.
3. Data analysis
Having mentioned the benefits of analytics earlier, any email marketing system must be equipped with analytics tools. This is invaluable to any marketer as it helps them understand the information being received based on their marketing campaigns.
Unpopular emails can turn potential customers away, so you must keep your finger on the pulse of your customers. The way to do this is by analyzing data and optimizing your campaigns based on that information.
